The target audience for Indie music is teenagers from 15 to young adults. This is because the topics sung about in the songs are less easy for the younger generation to relate to. Also while analysing chart music there is a lot more colour and props used in the video which appeals to the younger generation and the reason older people are not targeted is because again the topics of the songs don't relate to the older generation also they prefer the older music as that is what they have grown up with. Take Katy Perry and Jessie J for example both contain lots of colour and there are sweets cakes and toys featured in the video' this is specifically targeted at the younger generation.
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