Music video theory
- Lyrics establish a general feeling/mood/sense of subject rather than a meaning. Meaning is presented more through visuals.
- Tempo of music drives the editing
- Genre might be reflected in types of mise-en-scene, themes, performance, camera and editing styles.
- Camerawork impacts meaning. Movement, angle and shot distance all play a part in the representation of the artist/band (close-ups dominate).
- Editing is done in fast cuts, rendering many of the images impossible to grasp on first viewing, so ensuring multiple viewing.
- Digital effects often enhance editing, which manipulates the original images to offer different kinds of pleasure for the audience.
Our music video both challenges and conforms to the conventions of real music videos. The way in which it conforms is by having a series of different sort clips that we have edited together to run parallel to the sound track, we created this by following the framework of the lyrics and picking clips which suited them. We based our music video around the title "Crystallised" with the constant use of sparkles glitter and a crystal it is obvious what we were going for.
Andrew Goodwin's Theory on the Conventions of Music Videos
"Visuals either illustrate, amplify or contradict the lyrics and music. Genres often have their own music style/iconography. Close-ups should always be included. The artist/ band might want to develop their own star iconography, which becomes their star image. Voyeurism is a common theme within music videos. Intertextual reference are also popular. The female performer is frequently objectified principally for display purposes, often through a combination of camerawork and editing with fragmented body shots emphasising a sexualised treatment of the star."
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